Back in 2007, men’s grooming brands were either too expensive or relied too heavily on chemically driven formulations. Ritch Viola knew there had to be a better way.
Working from a small office in San Francisco’s Hayes Valley, Ritch set out to bring clean, affordable grooming products to a rapidly expanding men’s market. After reaching out to contract manufacturers with expertise in clean formulations, Every Man Jack was born. First in partnership with Target, we launched the brand’s 15 original products formulated with as many naturally derived ingredients as possible.
Then in 2009, Oprah Magazine featured the Every Man Jack shave kit in their immensely popular Favorite Things gift guide. Our world would never be the same. For the next 30 days, the Every Man Jack team packed orders in Ritch’s garage from morning ‘til night. Even the young Viola children got in on the act, loading up shipments on weekends. In fact, the family still hangs the iconic “O” ornament on the Christmas tree each year, remembering that monumental moment for Every Man Jack.